Supplements that pop. Popping crystals. Coming in 2027.
CRAKL
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OUR STORY

The team
behind CRAKL.

CRAKL brings a little pop to everyday supplements. Popping crystals turn the routine into a simple tear, pour, pop experience—no mixing required.

Cody Smith

Cody Smith

FOUNDER / CEOView LinkedIn

Cody leads product development, brand, and marketing at CRAKL. He brings more than a decade of experience in video, social media, audience growth, and customer acquisition.

Experience

  • Founded and grew a YouTube business to 2.2 million subscribers and more than 2 billion views. The business was acquired in 2023.
  • Grew ZORTS Sports to 500,000 followers in two years, building and leading its marketing team.
  • Ran campaigns for Spire Motorsports, America’s Funniest Home Videos, Raycom Sports (ACC and Big 12), and the LPGA.
  • Managed more than 5 million combined subscribers across client pages and channels.
Saige Alegria

Saige Alegria

Co-Founder / COO

Saige leads sourcing, manufacturing, and operations at CRAKL. A three-time founder, he has spent nearly eight years building consumer packaged goods brands.

Experience

  • Started building consumer brands at 18, with experience in product development and launches.
  • Works across customer retention, conversion, paid media, and creator partnerships.
  • Brings global sourcing and manufacturing experience, including developing products under FDA requirements.
  • Led a successful CPG seed round and manages how product, pricing, and marketing work together.
Matt Greene

Matt Greene

Co-Founder / CFOView LinkedIn

Matt leads finance and strategy at CRAKL. He brings experience scaling consumer brands, expanding into national retail, and completing business exits.

Experience

  • Founder and CEO of Happy Innovations, the company behind Happy Nuts, Happy Curves, and Happy Soles.
  • Built a profitable, bootstrapped consumer business with best-selling products on Amazon and TikTok Shop.
  • Expanded into more than 5,000 retail locations, including Target, CVS, and Walmart.
  • Completed two prior exits: a surf-products business acquired in 2021 and a technology consulting firm.

Launching early 2027.

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